Using Text Messaging to Reach Your Customers

Marketing your startup has never been easier or more cost efficient. With new technologies, reaching your customer base is only a touchpad away. Startup Nation has a great article on how to use text messaging (SMS) to reach your target audience. If you’re on the fence, here are some statistics to consider:

• 18-29 year old consumers use text messaging more often than voice to communicate.
• On average 94% of text messages are read.
• 80% of consumers keep their mobile with them all day.
• When given a choice 39% of US consumers — 76 million people — prefer text messages to radio or TV advertising.