Building Website Visibility

Creating a website for you business doesn’t matter if no one stops by to view it. Creating visibility for your website is very important, but can be tricky and time-consuming if you don’t know where to start.

Career Builder has a few tips that might help:

• Use descriptive and informative text on each page of your website, choosing words that relate directly to your product, service or industry.
• Highlight and feature your most important content first, in a clear, uncluttered fashion.
• Ask other relevant sites to link to yours. One measure search engines now use to measure your site’s importance is the quality, and, to a lesser extent, volume of outside sites that refer to your own.
• Be sure to create distinct titles for each of the pages on your website, and use your keywords in the titles.
• Write descriptions that are clear, factual and free of excessive superlatives (best, cheapest, biggest). People prefer sites that are more factual and less “sales talk.”
• If your geographic location is relevant, use it in your site and make it part of your list of keywords.
• Don’t expect all search engines and online directories to find you. Many directories, such as the Yahoo! directory and the Open Directory project, offer paid submission options - take advantage of them.