When it comes to generating leads for your business, cold-calling is so 1995. With today’s technology, all it takes to get your business’s name out there is an internet connection and little creativity.
Entrepreneur Magazine has an interesting article on this topic. They suggest writing a “free report” about a topic that is pertinent to your business. Once this report is completed, include a link to it on all of your marketing material. If this report is well-written and interesting, the leads should start flowing into your business.
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