Using Signage to Promote Your Small Business

When it comes to marketing your small business, print and new media advertising probably come to mind. While these are effective, it is important not to overlook one thing: signage.

Startup Nation has a great article on how to use signage to your advantage. Whether it’s a large sign outside of your physical location, or car magnets and yard signs with your company name and web address, getting your name and logo out there is one of the most important things you need to do to ensure success.

Managing Inventory Assets for an Online Retailer

A great way to get a startup rolling is by jumping into the world of online retail. However, there are challenges that need to be faced since by becoming a virtual retailer, you also become a very physical warehouse.

Startup Nation has a good article about how to efficiently manage your inventory, no matter the size. They suggest:

• Grow into the space you’ll need.
• Don’t just store it; organize it!
• Consider outsourcing
• Take the “perfect” option.

Eating the Elephant One Forkful at a Time

Startup Nation has an interesting series of articles that I think everyone will find useful, if not entertaining. They are a collection of tips, hints, and advice written by people who have started successful startup business from their college dorm rooms. If anything, this proves that space and resources can be overrated when it comes to forming a business nowadays.

Personally, I find the following quote to be spot on:

“My best advice is to think BIG! When you start your business you're tempted to see the entire scope of the project, break it down into manageable little forkfuls, and then eat the elephant one bite at a time.”